Do you remember the Tootsie Roll Pop commercial from television? The little boy asks Mr. Turtle, “Mr. Turtle, how many licks does it take to get to the tootsie roll center of the tootsie pop?” Mr. Turtle says, “I don’t know, ask Mr. Owl.” The boy takes the tootsie pop to Mr. Owl and asks the same thing. Mr. Owl takes 3 licks and then bites the lollipop. He tells the boy it takes 3 licks to get to the tootsie roll center of the tootsie pop.
It reminds me of homebuyers looking at real estate...some people buy the first day they’re out looking at houses, some people take their time, and some never buy at all.
A buyer tells us they are looking for a house to buy. We show them several houses and the first day out they write an offer and buy a house. They’re like Mr. Owl. They do it quickly.
In our current market today some buyers are ready, like Mr. Owl to get to the tootsie roll center and buy that house, however our inventory in many areas is drastically down. So, there is a shortage of good, clean, affordable properties for sale.
Then, there are buyers that take their time. We look at houses with them and months go by. They do all their homework and they do it again. We call them. They’re in no hurry. They eventually call us back and they want to look at more houses. They do eventually buy. They are the ones that savor every lick of the lollipop, until they finally get to the tootsie roll center.
Some never buy. They’ve got a lot of time to look. They find ways of talking themselves out of buying each house they see, for one reason or another. They talk to friends, and more confusing the decision becomes. Perhaps, they’re not ready to buy. They spend months looking at houses. They just can’t seem to take the plunge or get off the fence. They’re like Mr. Turtle, they don’t know how long it takes to get to the tootsie roll center of the tootsie pop.
So, how many licks does it take to get to the tootsie roll center of the tootsie pop?